Why Charity Work Is Central to My Photography Business

Photography is more than capturing faces — it’s capturing humanity.
The Heart of the Project
There’s a moment in every photoshoot when something special happens. The camera clicks, someone laughs, and suddenly you’ve captured something real — something that matters.
This year, that moment happened many times during a meaningful project: creating a charity calendar with the residents of Housing 21’s Throstle Court, raising funds and awareness for Andy’s Man Club, a brilliant organization supporting men’s mental health.
More Than Just a Calendar
The images you see here represent far more than creative portraits. Each resident became an iconic music legend for the day, bringing energy, humor, and spirit to every shot.
But beyond the fun and transformation, this project had a purpose — to open conversations, raise funds, and support a cause that saves lives.
This is what photography should be about.
Why Charity Work Is Non-Negotiable
Every year, I choose a couple of charities to support with my photography, completely free of charge. It’s not an afterthought or a “nice to have” — it’s part of how I run my business and live my life.
Alongside the Housing 21 calendar, I’ve also provided event coverage for the Criminal Justice Alliance, documenting their symposium on fairness and reform.
People often ask why I give away services that I could charge for. The answer is simple: I know what it means to need help — and not find it easily.
A Lifetime of Giving
My connection to charity work started long before I ever picked up a camera. As a child, I served as a church queen, a role deeply rooted in community service. That early experience taught me that helping others isn’t optional — it’s the foundation of a compassionate society.
Life hasn’t always been easy, and there have been times when I could’ve used a helping hand myself. Those experiences shaped me, not into someone hardened by struggle, but into someone determined to offer kindness wherever I can.
What Makes a Country Great
A great country isn’t measured by its wealth or power — it’s measured by the strength of its communities.
By the volunteers at Andy’s Man Club giving men a safe space to speak. By the residents at Throstle Court stepping up for something bigger than themselves. By the campaigners at the Justice Alliance fighting for fairness.
That’s greatness. That’s what makes a place worth calling home.
The Business Case for Having a Heart
Some photographers worry that giving away work devalues their craft. For me, it does the opposite.
These projects remind me why I fell in love with photography — the connection, the trust, the stories that matter. They also introduce me to incredible people, build relationships, and give my work purpose beyond profit.
The Throstle Court residents didn’t just show up for a photoshoot; they showed up for each other. Their laughter, creativity, and courage created something truly special — and I feel lucky to have captured it.
Looking Forward
As my photography business continues to grow, my commitment to community work will grow with it. I’ll keep partnering with organisations that do genuine good — those helping people, telling important stories, and changing lives.
If you’re a fellow creative or business owner, I’d encourage you to find your own way of giving back. It doesn’t have to be grand — it just has to be real.
And if you’re someone who needs help right now, please don’t lose hope. There are people and organisations out there who care — sometimes in places you least expect.
Interested in photography services or charitable collaborations?
Visit Shoots Photographs or learn more about Andy’s Man Club
















